Healthy glowing, nourished, smooth skin should be easy, ethical and feel like everyday selfcare

In the world of RUVA we believe simple skincare routines that work is the solution focused on ancient time-proven plants & flowers used for millennia across the African landscape. Ingredients that have proven skin benefits for your skin through the ages , across Africa and passed down. Legends.

At heart RUVA is here to do good for your skin and for the people at the beginning of the beauty supply chain we we work with focused on strategic partnerships with cooperatives across Africa.

Ruva skincare started with my journey as a eczema sufferer finding healing and skin confidence through harnessing the power of African botanicals. through shea butter to cure her eczema, from there a love affair with studying natural ingredients began leading to becoming a certified organic skincare formulator.

I love having go-to products to health nourish and make my skin confident - but what was missing ? Your girl loves a premium product and with Shea on the market this is what I felt was missing premium feel and action drive through botanicals.

Do no-harm or as we call it "DO GOOD" is core to everything we do around here and always our GPS and guiding mantra, this is driven by her years working across the African continent as a humanitarian worker, I want to be part of creating a different eco-system supporting the economic empowerment of the communities we work with.

These products are here to elevate everyday skincare moments - you do you confidently and ethically.

Glow always,

Ruth

Founder - RUVA SKINCARE (TM)

African skin legends, elevated.