Healthy glowing, nourished, smooth skin doesn't just happen - in the world of RUVA we believe simple skincare routines that work is the solution focused on ancient plants & flowers used for millenia across the african landscape. Ingredients that have proven to-do good for your skin through the ages and passed down.

At our heart we want to do good for your skin and for the people at the beginning of the beauty supply chain we we work with.

Ruva skincare started with our founder Ruth, who became a certified natural skincare formulator after finding healing and skin confidence through harnessing the power of african botanicals through shea butter to cure her eczema, from there a love affair with studying natural ingredients began leading to becoming a certified organic skincare formulator.

Do no-harm or as we call it "DO GOOD" is core to everything we do around here and always our GPS and guiding mantra, this is driven by her years working across the african continent as a humanitarian worker, we do not want to add to the problem but ensure through our ethical supply chains we can support the economic empowerment of the communities we work with.

We are bringing you your next hero products that work, sourced from mission driven cooperatives that have proven capacity to meet our mission - skincare that does good.

These ingredients are proven and natural whilst being simple so you can use your time on enjoying your best skin confidence on it's own or over make-up - you do you confidently and ethically.

Ruva Skincare, do- good skincare.