In a world of over complicated skincare endless options, I discovered something beautifully simple: the healing power of traditional African botanicals through authentic cold-pressed Shea Butter for my Eczema. This sparked my journey to become a certified organic skincare formulator (coupled with working in humanitarian settings across Africa) I learned exactly why these time-tested ingredients work so powerfully. RUVA was born from this blend; Authentic African ingredients ethically sourced across the African landscape, with modern botanical science through the RUVA COMPLEX blended in my little lab in Essex. The result? Healthier, nourished, glowing skin celebrating both the goodness of Africa and you.